Muffin Brings Personalized Food Discovery to SoCal

Muffin, a new food tech startup based in Southern California, is excited to announce the launch of its innovative food search app. Designed to cater to individual tastes and dietary preferences, Muffin helps users discover local dishes that match their personal flavor profiles, making dining out an even more enjoyable experience.

With the rise of personalized digital experiences, Muffin stands out by offering a unique approach to food discovery. Users can set their dietary preferences, allergies, health preferences, spice tolerance, and favorite cuisines, and Muffin’s algorithm curates a personalized feed of local dishes that match their tastes. The app’s sleek and intuitive design, reminiscent of popular platforms like Instagram and TikTok, makes it easy and fun for users to explore new culinary options right in their neighborhood. Muffin is also focused on a hyper-local approach, showing users food options within a 10-mile radius, enhancing the convenience and relevance of recommendations.

“We wanted to create a tool that not only helps people find great food but also aligns with their personal preferences and dietary needs,” says Noah, co-founder of Muffin. “Muffin is about making food discovery personalized, accessible, and delightful for everyone.”

Founded in 2024, Muffin is the brainchild of Noah and Edward, two passionate foodies and tech enthusiasts who saw a gap in the market for a more personalized food search experience. They believe that a platform like Muffin has the potential to bring communities together through food by connecting people to local restaurants and hidden gems they may have otherwise missed. After months of development and testing, Muffin is now available for download in the Southern California region, with plans to expand nationwide in the near future.

Muffin is available for download on iOS. To learn more and start discovering your next favorite dish, visit Muffin’s website or follow us on Instagram @muffinfoodapp.